Apple Plans to Cut 3nm Chip Orders in 2024 Amid Declining MacBook and iPad Shipments

Apple to Reduce 3nm Chip Orders in 2024

Understanding Apple’s Decreased Demand for 3nm Chips

In the ever-evolving world of technology, Apple has consistently set the bar high with its innovative products. From the sleek and stylish iPhones to the versatile iPads and MacBooks, Apple has been a frontrunner in delivering cutting-edge devices to consumers worldwide. However, recent reports suggest a significant shift in demand for one crucial component – 3nm chips. In this article, we delve into the reasons behind Apple’s unexpected decrease in demand for these chips and its potential implications for the tech industry.

The Age of 3nm Chips

Before we explore Apple’s changing demands, let’s take a moment to understand what 3nm chips entail. These chips are at the heart of modern electronic devices, enabling faster processing speeds, improved power efficiency, and enhanced overall performance. Apple, always at the forefront of technological advancements, adopted these 3nm chips for its flagship products, including the iPhone 15 Pro and iPhone 15 Pro Max.

Apple’s Ambitious Plans

Apple’s journey into the realm of 3nm chips began with the introduction of the A17 Pro chipset, powering its latest iPhone models. Excitement ran high as Apple hinted at expanding its use of these chips to its MacBook and iPad models, slated for release in 2024. However, recent developments have thrown a curveball into the equation.

A Surprising Shift in Demand

Ming-Chi Kuo, a renowned market analyst known for his accuracy, recently shed light on a rather unexpected turn of events. While Apple’s initial plans included a substantial demand for 3nm chips, it appears that reality may not align with these expectations.

Decline in iPad and MacBook Sales

The primary reason behind Apple’s altered course is a sharp decline in the sales of its iPads and MacBooks. Year-over-year figures indicate a 22% drop in iPad shipments and a staggering 30% decrease in MacBook sales, resulting in just 48 million and 17 million units sold, respectively. This decline raises questions about the underlying causes.

Lack of Growth Drivers

In essence, the decline in demand for iPads and MacBooks can be attributed to a lack of compelling reasons for consumers to upgrade or make a purchase. The work-from-home (WFH) trend, which surged during the pandemic, prompted many individuals to invest in these devices for remote work and online learning. However, as life returns to normal, the WFH demand has waned.

The Quest for Innovation

Consumers, it seems, are seeking more innovation before making a purchase. Apple’s inclusion of its proprietary chips and Mini LED displays, while impressive, may not be sufficient to sway buyers. In an era of rapid technological advancement, consumers are becoming more discerning, looking for groundbreaking features that truly stand out.

Apple’s Prudent Decision

Given these circumstances, it becomes evident why Apple might want to reduce its demand for 3nm chips. The last thing the tech giant wants is an oversupply of chips that could lead to financial losses. In a similar vein, Qualcomm, another major player in the semiconductor industry, is considering a reduction in its 3nm chip orders for next year. Reasons cited include Huawei’s preference for its Kirin chips over Qualcomm’s Snapdragon, and the surprising success of Samsung’s Exynos 2400 in smartphones.

The Broader Semiconductor Landscape

While Apple’s situation is noteworthy, it’s important to recognize that it’s not alone in this predicament. The semiconductor industry as a whole is expected to face a downturn, potentially starting in the second half of this year. This downward trajectory could extend into the first half or even the second quarter of the following year.

Industry Giants Cutting Back

Major players in the semiconductor industry, such as Samsung and Intel, are also adjusting their chip demands. Samsung is set to reduce its orders for 3GAP+ chips, while Intel is following suit with 20A chips. Moreover, leading memory manufacturers, including Micron and SK Hynix, are delaying their memory expansion plans until the mid-2020s.


In conclusion, Apple’s decision to reduce its demand for 3nm chips reflects a changing landscape in the tech industry. As consumer preferences evolve and the semiconductor sector experiences fluctuations, tech giants must adapt to stay competitive. The future of 3nm chips and their role in powering our favorite devices remains uncertain, but one thing is clear: innovation and consumer demand will continue to shape the technology landscape.


1. Why is Apple reducing its demand for 3nm chips?

Apple is reducing its demand due to a decline in iPad and MacBook sales and a lack of compelling growth drivers for these devices.

2. What are 3nm chips, and why are they significant?

3nm chips are advanced semiconductor components that offer faster processing speeds and improved power efficiency, enhancing the overall performance of electronic devices.

3. How does this decision impact the semiconductor industry?

Apple’s decision reflects broader challenges in the semiconductor industry, which is expected to experience a downturn in the near future.

4. Are other companies also reducing their chip orders?

Yes, companies like Qualcomm, Samsung, and Intel are adjusting their chip orders in response to changing market dynamics.

5. What does the future hold for 3nm chips?

Future of 3nm chips is uncertain, but they are likely to remain a crucial component in high-end electronic devices, pending consumer demand and technological advancements.

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