Apple Sets New Record for iPhone Shipments in India, While Samsung Maintains Top Position in Q3

Apple Achieves Record iPhone Shipments in India, Samsung Maintains Dominance

In the dynamic and ever-evolving world of smartphones, India’s market stands as one of the most promising and competitive. The third quarter of 2023 witnessed significant developments, with Apple securing a remarkable milestone in terms of iPhone shipments. Concurrently, Samsung maintained its leadership in the Indian smartphone market. Let’s delve into the key highlights and insights from this eventful period in the Indian tech landscape.

The Apple Surge

Apple, the tech giant renowned for its innovation and quality, achieved its highest-ever iPhone shipments in India during the third quarter of 2023. With over 2.5 million units delivered, this feat underscores the brand’s growing appeal in the subcontinent. This achievement is a testament to Apple’s dedication to the Indian market, reflecting a 34 percent growth compared to the previous year.

Role of iPhone 14

One pivotal factor contributing to this surge in shipments was the introduction of the iPhone 14, which made its debut in India last year. This new addition to Apple’s product lineup instantly captivated consumers with its innovative features and premium quality.

Premium Preference

Reports indicate that the Indian market is showing an increasing preference for premium smartphones, and Apple has been a significant beneficiary of this trend. The allure of Apple’s devices, coupled with their reputation for reliability and performance, has resonated well with Indian consumers.

Samsung and Xiaomi: Strong Contenders

While Apple made remarkable progress, Samsung continued to hold its leading position in the Indian smartphone market during the third quarter of 2023. With a 17.2 percent market share, Samsung has now maintained its dominance for the fourth consecutive quarter.

Xiaomi’s Remarkable Growth

Xiaomi, the Chinese tech giant, secured the second position in the Indian smartphone market with a 16.5 percent market share. This accomplishment was propelled by several factors, including an expansion into the offline market, the popularity of the Redmi 12 series, and a strategic focus on 5G budget phones.

Vivo’s Growth Spurt

Vivo emerged as the third-largest smartphone brand, capturing a 15.9 percent market share. What’s noteworthy is the brand’s impressive growth rate, which stood at 11 percent year-over-year. Vivo’s success can be attributed to its strong offline presence, the performance of the premium mid-range segment with iQOO, and an unwavering commitment to device design.

Emerging Players

Several other brands in the Indian smartphone market made significant strides during the third quarter of 2023. Transsion brands, which encompass Tecno, Infinix, and itel, exhibited the highest yearly growth at an impressive 41 percent. Nokia saw a market share increase of 31 percent, while Motorola, Realme, and Google followed closely with growth percentages of 27, 7, and 6, respectively.

OnePlus Dominates the Affordable Premium Segment

OnePlus, known for its flagship-killing devices, continued its impressive performance in India by dominating the affordable premium segment, which ranges from Rs 30,000 to Rs 45,000. With a 29 percent share, OnePlus attributed its success in this segment to the strong sales of the OnePlus 11R.

5G Revolution

During the third quarter, over half of the smartphone shipments in India—53 percent to be precise—were 5G devices. This statistic underscores the growing demand for 5G technology among Indian consumers. The Rs 10,000 to Rs 15,000 price range witnessed substantial growth, while the ultra-premium segment, featuring devices costing more than Rs 45,000, experienced a significant 44 percent increase in sales, largely due to attractive financing options.


The third quarter of 2023 has been a pivotal period in the Indian smartphone market. Apple’s record-breaking iPhone shipments, Samsung’s consistent leadership, and the remarkable growth of Xiaomi, Vivo, and other brands signify the dynamic nature of this landscape. As India embraces 5G technology and premium smartphones, the competition among tech giants continues to intensify.
If you are interested in exploring the latest offerings from these leading smartphone manufacturers, it’s an exciting time to be a tech enthusiast in India.


1. How did Apple manage to achieve record iPhone shipments in India during the third quarter of 2023?
2. What contributed to Samsung’s continued dominance in the Indian smartphone market?
3. What were the key factors driving Xiaomi’s growth in the Indian market?
4. Which brands exhibited significant growth in the third quarter, apart from Apple and Samsung?
5. Why is the 5G technology market booming in India, and which price segments are leading this trend?

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