New Apple Vision Pro Ad Reveals VisionOS UI and Spatial Computing Capabilities of the Device

New Apple Vision Pro ad shows

Apple Vision Pro: A Glimpse into the Future of VR

Apple is all set to revolutionize the world of virtual reality with its latest innovation, the Apple Vision Pro. In a move that has left tech enthusiasts eagerly anticipating its release, Apple has unveiled a captivating TV commercial, titled “Hello Apple Vision Pro,” ahead of the February 2nd launch date. This commercial provides a sneak peek into the futuristic world of Vision Pro, showcasing its visionOS user interface and a range of exciting applications. In this article, we’ll delve into the highlights of this groundbreaking device.

A New Perspective

The “Hello Apple Vision Pro” ad commences with a user donning the Apple Vision Pro glasses, offering viewers a glimpse of both the external and internal perspectives of the device. The external look includes features such as faux eyes on the visage, light-seal cushions, and a comfortable strap. Despite housing two micro-OLED panels on the front, the user experiences it as a single wide-screen display.

Seamless Interaction

One of the most impressive aspects demonstrated in the commercial is how users interact with the visionOS interface. Users can effortlessly navigate through applications by focusing their gaze on them, and simple finger-pinching gestures open apps. This intuitive interaction extends to picking calls and making selections within the interface. Additionally, the on-device Digital Crown adds another layer of control to enhance the immersive experience.

Realistic Holographic Interactions

The Apple Vision Pro commercial also showcases the realism of holographic appearances during video calls. The lifelike representation of the person on the other end of the call adds depth and authenticity to virtual interactions. Furthermore, the device’s ability to create a more immersive experience when getting closer to panoramic views hints at the device’s potential to redefine the virtual reality landscape.

Pricing, Release Date, and Concerns

According to the video description, “Apple Vision Pro is here, allowing digital content to seamlessly blend with your physical space, enabling you to do things in ways never before possible.” The device is set to be available in the United States starting February 2nd, with a price tag of $3,499 (approximately Rs 2,90,679.43). While the rest of the world eagerly awaits its release, the initial numbers are promising.

However, industry analyst Ming-Chi Kuo suggests that Apple may face some challenges. Pre-orders for Apple Vision Pro have reached between 160,000 to 180,000 units, falling short of the projected 400,000 sales in the first year. To ensure the device’s success, Apple must work on expanding its app ecosystem. Currently, visionOS is expected to launch with around 150 apps, and there is no standout app in sight. Convincing third-party developers to create apps for Vision Pro will be crucial to its long-term success, despite the challenges and costs associated with developing for this unique platform.

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In conclusion, Apple’s “Hello Apple Vision Pro” TV commercial offers a tantalizing glimpse into the future of virtual reality. With its intuitive interface, lifelike holographic interactions, and promise of seamless blending of digital and physical worlds, the Apple Vision Pro is poised to be a game-changer in the world of VR. While it faces some initial hurdles, the potential for this groundbreaking device is immense, and it may very well redefine how we perceive and interact with virtual reality.


1. When will the Apple Vision Pro be available for purchase? Apple Vision Pro will be available for purchase in the United States starting February 2nd.

2. What is the price of the Apple Vision Pro? The Apple Vision Pro is priced at $3,499 in the United States.

3. How many pre-orders have been placed for the Apple Vision Pro? Industry analyst Ming-Chi Kuo estimates between 160,000 to 180,000 pre-orders for the Apple Vision Pro.

4. What challenges does Apple face with the Vision Pro? Apple needs to expand its app ecosystem as the initial launch is expected with around 150 apps, and there is no standout app in sight.

5. How can third-party developers contribute to the success of Vision Pro? Third-party developers can play a crucial role by creating innovative apps for the Apple Vision Pro, enhancing its functionality and appeal to users.

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