Disney Engages in Discussions with Adani and Sun TV for Potential Sale of Hotstar and Indian Assets

Disney Reportedly In Talks With Adani

The Walt Disney Group’s Potential Sale of Its Indian Sports Streaming and Entertainment Division

In a surprising turn of events, The Walt Disney Group is currently exploring the possibility of selling its prominent media assets in India, which include the widely popular streaming platform Disney+Hotstar. Rumor has it that the company is actively engaged in discussions with prominent entities such as the Adani Group and Sun TV Network for a potential acquisition deal. Disney’s operations in India extend far beyond just streaming, encompassing a vast array of media channels, including 70 TV channels like Star Sports and Star Gold.

The Indian Media Shake-Up

Disney’s contemplation of divesting its Indian assets comes amidst increasing challenges in the Indian Over-The-Top (OTT) market. The company recently faced a setback by losing the streaming rights to India’s most-watched sporting event, the Indian Premier League (IPL). This move raised eyebrows and led to speculation about Disney’s strategic direction in India.

Disney+Hotstar in the Spotlight

The focus of this potential sale is Disney’s cherished media jewel, Disney+Hotstar. According to reports by the Economic Times, Disney is currently engaged in talks with Gautam Adani and Kalanithni Maran, both prominent players in the media industry, owning AMG Media and Sun TV, respectively. While the details of the potential deal remain undisclosed, an anonymous source from Disney mentioned that the company is primarily considering the sale of sports rights and regional entertainment services within the Disney+Hotstar division. However, it remains unclear whether Disney’s extensive TV business in India, including Star Sports and Star Gold, is part of the deal.

Disney’s Dual Dominance in India

Disney operates two significant businesses in India. First and foremost, the ever-popular OTT platform Disney+Hotstar has played a pivotal role in the company’s Indian presence. Secondly, Disney’s influence extends into the television market, where the Disney-Star division manages a staggering 70 channels in India, encompassing sports networks like Star Sports and entertainment channels like Star Gold.

The Disney Dilemma

Disney’s recent struggle in the Indian media market has been multifaceted. The removal of all HBO titles from the Disney+Hotstar app, including fan-favorite series like Game of Thrones, raised concerns among subscribers. Furthermore, the inability to secure the streaming rights for the Indian Premier League, one of the most-watched cricket leagues globally, has dealt a significant blow to Disney’s streaming dominance in India.

Disney+Hotstar’s Competitive Edge

Over the years, Disney+Hotstar has established itself as the go-to platform for sports streaming in the OTT segment. However, new players like JioCinema and potential competition from Amazon Prime Video are gradually eroding its market share. Despite these challenges, Disney+Hotstar still holds a trump card, having exclusive streaming rights for the ongoing ICC Cricket World Cup 2023. Notably, they are offering free streaming in India at 480p resolution and providing Full HD streaming on paid plans. Hotstar has also secured the rights to stream the Indian team’s home matches up to 2027.

Silence in the Ranks

Despite the buzz surrounding these discussions, the Indian management of the Disney+Hotstar division has chosen to remain tight-lipped, declining to comment on the ongoing acquisition talks. Similarly, both the Adani Group and Sun TV Network have yet to issue official statements regarding their potential involvement in this deal. Even Mukesh Ambani’s Reliance Industries, previously rumored to be in talks with Disney, has refrained from disclosing any details. Instead, Jio and Disney+Hotstar have joined forces to launch seven new prepaid plans, complete with Disney+Hotstar subscriptions, catering to cricket enthusiasts for the ICC Cricket World Cup 2023.


The potential sale of Disney’s Indian media assets, including Disney+Hotstar, marks a significant shift in the Indian media landscape. While the outcome of these negotiations remains uncertain, it underscores the dynamic nature of the OTT market in India and the fierce competition among media giants.


1. Why is Disney considering selling its Indian media assets?

Disney is exploring the sale of its Indian media assets, including Disney+Hotstar, due to increasing challenges in the Indian OTT market and recent setbacks, such as losing streaming rights to the Indian Premier League (IPL).

2. Who are the potential buyers of Disney’s Indian assets?

Disney is reportedly in talks with prominent entities like the Adani Group and Sun TV Network for a potential acquisition deal.

3. What does Disney’s Indian media portfolio include?

Disney’s Indian media portfolio comprises Disney+Hotstar, a popular streaming platform, and an extensive television business that includes Star Sports and Star Gold, among other channels.

4. How important is cricket streaming for Disney+Hotstar?

Cricket streaming has been a significant asset for Disney+Hotstar, with exclusive rights to events like the ICC Cricket World Cup 2023 and the Indian team’s home matches up to 2027.

5. What is the significance of the partnership between Jio and Disney+Hotstar?

Jio and Disney+Hotstar have partnered to launch prepaid plans with Disney+Hotstar subscriptions, catering to cricket enthusiasts during the ICC Cricket World Cup 2023.

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