Despite a 15% Fall in the Indian PC Market, Apple Grows in the Second Quarter of 2023.
Apple distinguishes out as the only firm to enjoy growth in Q2 2023, despite being rated fifth among brands.
- The Indian PC market experienced a significant 15% year-over-year fall in PC shipments during Q2 2023.
- According to the most recent data, PC makers shipped 3.9 million desktops, laptops, and tablets in total in Q2 2023.
- In both 2024 and 2025, Canalys expects the Indian PC market to rise by 15%, signaling a potential comeback.
The second quarter of 2023 saw a 15% year-over-year fall in PC shipping volume, which was a serious blow for the Indian PC market. A reputable market research company called Canalys estimates that during this time, different brands shipped 3.9 million PCs, laptops, and tablets into the Indian market. Notably, year-over-year shipments of tablets fell by 22%, while those of PCs and laptops fell by 17% and 12%, respectively. Tablet shipments bore the brunt of the fall. Canalys remains upbeat despite this widespread drop, anticipating a market comeback in 2024 and 2025 with an expected growth rate of 15% in both years. Let’s explore the information Canalys offered in their report.
All PC brands saw year-over-year shipment losses in Q2 2023, with the exception of Apple. According to an analysis by Canalys, the Indian government’s recent import restrictions are likely to further destabilize the market, particularly for businesses that have not yet switched to in-country manufacturing. The interruption is anticipated to get worse toward the end of the year because these limits are scheduled to go into force in November. Brands will thus turn to aggressive marketing and inventory promotion techniques. In order to solve supply constraints, the government is also hastening the licensing procedure for domestic production in India.
In comparison to 2022, Canalys predicts that 9% fewer PCs, including tablets, will be shipped in 2023. The research company is nevertheless optimistic about the future of the Indian PC market over the following two years. Their analysis indicates that there is a bright possibility that the Indian PC industry would have strong shipments growth of 15% in both 2024 and 2025.
In terms of shipments, Apple placed sixth out of the many brands present in India. Surprisingly, Apple became the only brand to experience year-over-year increase in Q2 2023, rising an astonishing 89.55% from the prior quarter. As a result, from 3.7% in Q2 2022 to 8.2% in Q2 2023, its market share increased.
HP continues to hold the top rank in India with a market share of 25.3% despite a large 14.5% year-over-year decline in shipping volume. Lenovo is in second place despite seeing a fall in both shipments (33.9%) and market share (16.5% compared to 21.1% in Q2 2022). According to Canalys’ data, Lenovo saw the biggest drop in shipments out of all brands.
In Q2 2023, Dell held a market share of 10.5% while Acer held a share of 10.1%, securing the third and fourth spots, respectively.
