Comparing YouTube Views Across All 3: Shorts, Longs, and Lifespan
Are you a flexible content producer? You can now compare view counts for all types of content, including YouTube Shorts, livestreams, and standard videos. How? Read on!
Do you like to stick with a particular video style as a YouTuber or do you embrace a variety of content formats? Your channel probably boasts diversity if your response leans toward “Every content type”! You could be producing:
1. Long horizontal videos.
2. Short, vertical videos.
3. Live streaming on YouTube.
In essence, you’re a well-rounded creator who boldly goes where few have tried to (blatant Star Trek nod). It’s admirable that you’re always up for a challenge and trying something new. Because, as the phrase goes, you have a better chance of finding what appeals to your audience the more you investigate YouTube.
You now have to analyze and monitor the performance of several videos due to the variety of content, though. After all, it’s only normal to be curious about how they compare to one another!
For example, how many more people watch your livestreams than your ordinary videos (sometimes referred to as “longs” since they’re frequently in contrast to Shorts)? Or perhaps more interestingly, what proportion of your audience interacts with your shorts as opposed to your livestreams?
These queries can be addressed by the “Viewership Panel for Shorts, Longs, and Lives” on YouTube. This panel compares viewership for various types of videos, including livestreams, long-form videos, and YouTube Shorts. In particular, it collects information on returning viewers while excluding those who haven’t seen your channel again.
Comparing YouTube Viewership for Different Formats
The “Viewers Across Formats” panel has been added by YouTube to make it easier for you to access this function. The location is as follows:
1. Go to YouTube Studio and select “Analytics” from the left-hand menu.
The “Content” tab should be chosen.
3. Locate “Viewers Across Formats” on the right side of the screen by scrolling down. Note that it shows information from the previous 28 days.
Why You Need This Information
It’s critical to understand how many viewers are watching your shorts, longs, and lives for a number of reasons.
1. Cross-Promotional Opportunities: You can investigate chances for cross-promotion between various content kinds by determining audience preferences. For instance, you may deliberately advertise one within the other if a sizable section of your audience watches both shorts and longs to increase overall views.
2. Evaluating material Performance: Examining the kind of material that get the most interaction exposes your YouTube strengths. It also highlights potential improvement areas. You can use this information to make well-informed choices regarding the kind of content to prioritize.
Possibilities for Cross-Promotion include:
For instance, the data on the vidIQ channel shows that livestreams come in last, with ordinary videos coming in first. Given that 26% of viewers watch both short and long videos, there is a chance for cross-promotion. In order to take advantage of this, you may strategically pin your message to assure visibility and suggest a long-form video in the description or comment part of a YouTube Short.
The creation of complementary shorts and longs is another successful tactic. For instance, you might suggest a related Short presenting a “budget traveler’s checklist” in the comment section or description of a movie you made about cheap travel. This strategy offers engaging material while maintaining audience interest.
Content that needs improvement or is not relevant
It’s not always a sign that you should stop producing a certain kind of content if it isn’t doing well on your channel. For instance, on vidIQ, livestreams get less attention than Shorts and Longs. Despite having lower view numbers, these livestreams are valuable because they give free channel audits to smaller creators, which increases the total impact.
It might be worthwhile to reevaluate the inclusion of some content types on your channel if you notice that they constantly perform poorly and don’t support your objectives. This might free up time and resources so you can concentrate on producing content that appeals more to your audience.
In pursuit of the ideal scenario:
While having the ideal YouTube channel is a difficult objective, the ideal situation can include:
– In any content comparison, having 100% of viewers interact with both video kinds.
Regardless of whether your videos are longs, shorts, or live, it’s critical to address a constant target audience throughout them all if you want to approach this situation. Create content that appeals to a certain audience by doing so.
Narrowing the Focus of Your Channel
You learn crucial information regarding the preferred content format for your audience, whether it be shorts, longs, or lives, according to the panel’s thoughts. With this knowledge, you can possibly streamline your emphasis and improve your content approach. It’s possible that you don’t need to create every sort of YouTube content; instead, you may focus on the formats that connect with your audience the strongest.
Whatever you choose, keep in mind that vidIQ is available to help you increase the number of views on all of your YouTube videos. Check out the websites below for more information and resources!