Honor’s Ambitious Plans to Drive 60 Crore Worth of Sales During the Festive Season
In a remarkable comeback to the Indian smartphone market, Honor recently unveiled the Honor 90, a mid-range smartphone powered by the Qualcomm Snapdragon 778G SoC. Honor’s re-entry into India was made possible through strategic partnerships with PSAV Global and HTech. Leading the charge for Honor’s India operations is none other than Madhav Sheth, the former CEO of Realme India.
In a recent interview with the Economic Times, Madhav Sheth shed light on the ambitious strategies and key decisions that Honor plans to implement in the near future to strengthen its presence in the Indian market. These strategies include local manufacturing, substantial investments, a flurry of new smartphone launches, and much more. This article will delve into the details of these exciting developments in Honor’s India strategy.
Local Manufacturing for Honor Phones
One of the most significant announcements made by Madhav Sheth is Honor’s plan to commence local production of its smartphones in India. Currently, the company is in negotiations with three contract manufacturers in India with the aim of kickstarting domestic production by early 2024. This move aligns with the Indian government’s ‘Make in India’ initiative, emphasizing the importance of local manufacturing.
Furthermore, Madhav Sheth disclosed that Honor has already invested a substantial amount of 400 crore towards setting up operations and distribution channels in India for the Honor brand. This investment underscores Honor’s commitment to establishing a strong foothold in the Indian market.
Expansion of the Honor Smartphone Portfolio
Honor has big plans for expanding its smartphone portfolio in India. Madhav Sheth expressed that the company is poised to exceed its initial plans significantly. This means that Indian consumers can look forward to a more extensive range of Honor smartphones hitting the market soon.
As part of its expansion strategy, Honor is targeting the sale of 50,000 units of the Honor 90 during the festive season, encompassing both online and offline channels. This ambitious goal is expected to translate into a staggering 60 crore worth of sales during the festive season.
Honor 90: A Glimpse into the Specs and Features
Before we delve further into Honor’s strategy, let’s take a closer look at the star of the show, the Honor 90.
Display: The Honor 90 boasts a 6.7-inch Curved AMOLED display with a stunning 1.5K (2664 × 1200 pixel) resolution, 435ppi pixel density, and a rapid 120Hz refresh rate. With a peak brightness of 1600 nits and a remarkable contrast ratio of 50,00,000:1, it provides an immersive viewing experience. Additionally, it supports HDR 10+ and boasts a DCI-P3 color gamut.
Processor: The smartphone is powered by the robust Qualcomm Snapdragon 7 Gen 1 chipset, coupled with an Adreno 644 GPU.
Memory and Storage: It offers options of 8GB or 12GB LPDDR5 RAM, further complemented by 7GB of virtual RAM. Storage choices include 256GB or 512GB UFS 3.1 storage.
Software: Running on MagicOS 7.1, based on Android 13, the Honor 90 promises a smooth and user-friendly interface.
Cameras: Photography enthusiasts will appreciate the impressive camera setup, featuring a whopping 200MP primary camera with a 1/1.4-inch sensor, a 12MP ultra-wide camera with macro capability, a 2MP depth sensor, and LED flash. Selfie lovers are not left behind, with a 50MP front camera capable of 4K recording.
Battery and Charging: The device packs a 5000mAh battery, which is complemented by 66W fast charging via a USB Type-C port.
Audio: Honor has equipped the 90 with a stereo speaker setup and Type-C audio.
Security: For added convenience and security, the device features an in-display fingerprint scanner.
Dimensions and Connectivity: The smartphone measures 161.9 × 74.1 × 7.8mm and weighs 183 grams. It supports dual-SIM functionality, 5G connectivity, WiFi 802.11 ax, Bluetooth 5.2, NFC, and GPS.
Color Options: Consumers can choose from three elegant color options: Emerald Green, Diamond Silver, and Midnight Black.
Honor’s return to the Indian market with the Honor 90 has certainly caught the attention of smartphone enthusiasts. With a focus on local manufacturing, substantial investments, and an extensive range of smartphones, Honor is poised to make a significant impact during this festive season. The company’s commitment to delivering innovative and feature-packed devices is evident in the Honor 90, making it a compelling choice for consumers.
1. When will Honor start manufacturing phones in India?
Honor is expected to commence local production of its smartphones in India by January-March in 2024.
2. What is the investment made by Honor in India for setting up operations and distribution?
Honor has invested 400 crore towards establishing its operations and distribution channels in India.
3. What are the key features of the Honor 90 smartphone?
The Honor 90 offers a curved AMOLED display, Snapdragon 778G SoC, a 200MP primary camera, and 66W fast charging, among other features.
4. How many units of the Honor 90 does Honor plan to sell during the festive season?
Honor aims to sell 50,000 units of the Honor 90 during the festive season.
5. What are the color options available for the Honor 90?
The Honor 90 is available in Emerald Green, Diamond Silver, and Midnight Black color variants.
In conclusion, Honor’s strategic moves and the impressive Honor 90 smartphone are set to captivate the Indian market and drive substantial sales during the upcoming festive season. With a focus on local production and an extensive product range, Honor is primed for success in the ever-evolving Indian smartphone landscape.